PROFESSIONAL
WEDDING & EVENT FLOWERS
MASTERCLASS

A huge welcome to everyone who has joined our final Professional Masterclass!

Grow a successful and profitable wedding & event flowers business.

The Professional Wedding & Event Flowers Masterclass is now in its fourth year, and over that time, I have helped thousands of big hearted florists around the world to grow successful and profitable businesses, to reclaim their time, achieve financial freedom and a huge sense of confidence and pride in their creative work.

The Masterclass is in its FINAL YEAR (with lifetime access to the videos and guides).

Glimpse inside the Masterclass

The Professional Wedding & Event Flowers Masterclass is an online course that happens just once a year (this year being the final year) and will give you everything you need to launch, grow and scale your successful wedding and event floristry business, encompassing your own unique strengths and style.

Imagine this:

  • In 5-weeks, you have EVERYTHING you need to grow your wedding & events business.

  • You are CONFIDENTLY planning and creating breathtaking designs, using solely sustainable mechanics.

  • You are ATTRACTING your dream clients, with budgets that allow you to create incredible designs.

  • You are pricing your work with ease, ensuring healthy PROFITABILITY on every project.

  • You are finally RECLAIMING your time, by working on fewer projects, with greater revenue and achieving a healthy and positive balance in your life.

  • Your project timing and management is EFFORTLESS you are wholly professional and calm at every stage, from meeting with clients to installing your designs.

  • You have all the tutorials and guides, to refer to again and again, as you grow your SUCCESSFUL floristry business; one that brings you immense pride and enjoyment!

PROFESSIONAL WEDDING & EVENT FLOWERS MASTERCLASS

Grow a successful and profitable wedding & event flowers business.

  • 18 FILMED DESIGN TUTORIALS - practical, effective & sustainable methods, from hand ties through to dramatic installations, filmed in real time.

  • 18 HOW-TO GUIDES - downloadable for each design, quick reference visual summary, with stem counts and costs.

  • 10 BEHIND THE SCENES GUIDES – essential theory modules to grow a successful floristry business.

  • LIFETIME ACCESS - to watch and rewatch the tutorials in your own time, as many times as you like.

What’s inside:

And I work closely with big hearted creatives to transform what they know, love and do into financially successful floristry businesses.

Over the past 12 years I’ve established and grown a seven-figure wedding and event floristry business, from my kitchen table, to a globally recognised brand, with my work viewed by billions (literally!). And today, I support other likeminded creatives, sharing everything I have learnt openly.

I’M PHILIPPA CRADDOCK

SEE INSIDE THE MODULES

You’ll learn how to effortlessly create all the BRIDAL FLOWERS, from HAND TIED BOUQUETS to BUTTONHOLES and FLOWER CROWNS, plus methods to help you develop your OWN STYLE and the exact strategy to follow when creating PROPOSALS and MOODBOARDS, to secure your dream projects.

Chapter One

You’ll master the sustainable techniques to create an ARCHWAY, a LARGE URN and a hugely versatile CHAIR BACK design, alongside different ways to SOURCE YOUR FLOWERS, how to develop strong relationships with growers, plus a thorough knowledge of the BEST CUT FLOWERS and COLOUR PALETTES through the seasons.

Chapter Two

You’ll learn how to create an OVERHEAD INSTALLATION (which can easily be sized up to cover an entire ceiling or as a delicate overhead structure), plus three different TABLE DESIGNS, including a LONG AND LOW, a LIGHT COMPOTE BOWL and a versatile GROUPING DESIGN, alongside foolproof TIME-PLANS for FLOWER ORDERING, plus in-depth CARE GUIDES for both classic and unique stems, to ensure they always look perfect for your events.

Chapter Three

This is our student’s favourite week - you’ll feel confident to create a TALL AND ELEGANT TABLE DESIGN, a table CANOPY INSTALLATION, and a phenomenal MANTELPIECE DESIGN. And most importantly, you’ll fully understand HOW TO PRICE to ensure you receive HEALTHY PROFITS on every project and know how to present them to clients, plus PRACTICAL STRATEGIES and TIME-PLANS to ensure you are calm and organised when working on all projects, including large scale.

Chapter Four

The designs this week are breathtaking, they include the WINDOW/DOOR SURROUND, a whimsical GAZEBO PERGOLA design, a superb LARGE VASE, a MEADOW WINDOW BOX and show-stopping STAIRCASE INSTALLATION, the methods for which can also be used for a CEREMONY AISLE. During chapter five, I also share straightforward ways for you to MANAGE YOUR CLIENTS, TEAM and your SPACES (whether a large studio or at home) and your PROPS.

Chapter Five

“The Masterclass showed me very QUICKLY how to move to sustainable techniques - without months/years of working out the mechanics. Everyday I SAVE TIME and use Philippa’s insight to benefit my business. It has also taken away my imposter syndrome. Philippa has given me such CONFIDENCE TO PRICE FAIRLY and to VALUE MY WORK and MYSELF. I have some wonderful weddings this year, with large budgets allowing for wonderful designs, which previously would have terrified me, however I feel completely confident and excited about them thanks to Philippa and the Masterclass.”

ALEXANDRA GRACE

“What I’ve learnt over the last few weeks within the Masterclass, I hadn’t learnt over three years at college. The Masterclass has transformed my business. I loved all the design tutorials and business elements. You explain in great detail and the information you share is just amazing. You’re a breath of fresh air. I cannot thank you enough.”

CHERYL SLATER

“I have enjoyed every element and the level of detail - I can’t tell you how helpful, clear and explicit it has been. I have done other courses but nothing like this level of information. Thank you so much.”

SUSAN DENT

Does this sound like you?

  • You are a professional florist of several years, you are frustrated with your long hours, not attracting your ideal clients and struggling to make your business truly viable.

  • You are looking to launch your dream floristry business, and you’re not sure exactly where to start to ensure a viable business from the offset.

  • You would love all the successful strategies, from a decade of knowledge, that are easy to digest, in just five weeks.

  • You have big dreams and believe you can create breathtaking designs, but you are struggling to understand the most effective, sustainable methods to ensure they remain fresh throughout an event.

  • You feel daunted by the logistics, timings, team management and client management behind larger projects.

  • You often feel undervalued and struggle to price your work fairly and ensure healthy profits on every project.

“This course has been by far the best thing I’ve ever invested in since I began my floristry career five years ago. After a difficult 18 months, I was experiencing a huge lack of confidence and was very unsure as to whether I could continue with my business. To say this course has reignited my passion for flowers would be an understatement. It has taught me so much, made me realise I was actually doing a lot of things right, but more importantly I feel so much more confident now in my decisions, my mechanics, my designs and my plans for the future. I can’t thank you enough, Philippa, for your thorough, calm, considered and elegant approach to everything you have given us within this course. I’m so happy I trusted my instinct and made the decision to be a part of it. Thank you!”

RACHEL BULL

“Learning with Philippa is just so positive and inspiring, her calm and methodical approach to absolutely stunning designs is a total pleasure to be a part of. Philippa welcomes you into her floral world and guides you through each and every design so gently you feel you can achieve anything.”

KERRY BALL

“Philippa’s calm and gentle teaching style is conducive to learning and her enthusiasm and passion is compelling and inspiring. I’ve learnt so much that I can put into practice immediately and I know that I will learn even more as I re-watch the videos, as there is so much valuable information in them.”

COLLEEN REAGON

“The Professional Wedding & Event Flowers Masterclass is a TRANSFORMATIVE learning experience. It has been the greatest investment and I can whole-heartedly say it has given me heaps of inspiration and most importantly a whole lot more confidence to go forward and develop my own business into the future, and now more sustainably too. Each tutorial taught a beautiful and flexible design process, with meticulously detailed walkthroughs of techniques and sustainable mechanics. It has given me the CONFIDENCE to approach challenging designs. It also taught me how to think in a more client-centered way. Every detail about this course has shown how committed you are to teaching and helping us learn. Your supportive teaching style is ideal for learning as a creative and your joy in teaching is contagious and inspiring. I would recommend this course to anyone.”

NANCY DURKEE

"I would recommend this masterclass to everyone. It is way beyond my expectations. The overall quality, the mass of helpful information, the generosity of thoughtful advice during the Live Q&As, answering every question with attention, consideration, empathy ... and grace."

RENEE MARCOUX

Frequently Asked Questions

Please check here first if you have any questions, otherwise we would be delighted to help; please email: kate@philippacraddpock.com

  • Yes! Every tutorial is purely based on sustainable techniques. We also explore what sustainable floristry means and how you can apply it to your business as a whole, from sourcing flowers and mechanics, to setting up your designs.

  • We recommend that you take our Floristry Fundamentals Masterclass before starting Professional Weddings. Whilst the teaching is exceptionally clear and everything is taught step by step, the larger designs are ambitious.

  • When you are given access to the course, you will go through to a website where the course is held. Each design tutorial is filmed with multiple cameras so you can see the best possible angle. You will be able to click on the filmed design tutorials to watch them and download all the PDF theory guides and How To Guides. The live Q&As will be watched within our private community space. It won’t take long to explore and find your way around and if you get stuck kate@philippacraddock.com will be on hand to help you.

  • We provide guidance to know exactly what tools, mechanics, props and flowers are best to purchase. While each design is created with specific flowers and shares an exact ingredient list and stem count, each student can decide whether to use those within the tutorial or to select their own. We are conscious that students are joining us from all over the world and are experiencing different seasons and flower choices, therefore you have flexibility as to which flowers you purchase.

  • We offer all students a certificate in participating in the Professional Wedding Flowers Masterclass. You will receive this after all the modules have been shared.

  • The films are between 25 and 55 minutes, some designs are split into 2 or 3 parts e.g. the archway includes 50 minutes Mechanics, 45 minutes Foliage and 50 minutes Flowers.

  • Please check your junk mail and then email kate@philippacraddock.com with the email you used to login with.

  • The Creative Business Masterclass is available to join in October.

    Where the Professional Wedding Flowers Masterclass is both practical and theory, teaching sustainable techniques and the logistics behind weddings, the Creative Business Masterclass is purely theory based. It is rich in content and business support. It is a course designed to help you succeed within a creative business, not solely linked to floristry. It is suitable for anyone with a small/medium sized creative business, who would like to focus on modern marketing and brand development/growth.

    We cover brand creation, brand strategy, marketing, business growth, essential business, finance and profitability. We will also immerse ourselves into embracing success and discuss essential skills such as social media and copywriting.

  • No, this is an in-depth course and we have designed it so as not to overwhelm and instead, teach in a wholly positive and exciting way. We release them over 5 weeks, with the final Q&A taking place in the 6th week.

  • We release the modules over five weeks, after which the Masterclass is yours to keep for its lifetime. You can watch and rewatch the tutorials as many times as you wish. Students often say that they learn initially and find it hugely comforting to return to the tutorials a few months later, just before they are creating the designs for a client.

  • No, we would love you to watch the tutorials, read through the How-To Guides that accompanies each tutorial and then decide if you wish to use the same flowers or choose your own, depending on your season and what’s available locally. All the designs can be adapted. The key part of each tutorial is understanding the techniques and methods used as well as how to choose flowers and foliage that work together.

  • They are all recorded so you can watch them in your own time. You can still submit questions in advance or wait for the next Live Q&A, and we also have the community space where you can continue to ask questions and receive support, not just from Philippa and her team, but also your fellow group of florists - it's a wholly positive space, where everyone supports each other, from all around the world.

  • The three 2023 Live Q&As dates are currently schedules as follows (we will let you know if they change):

    Tuesday April 18th at 4pm (GMT)

    Thursday May 2nd at 4pm (GMT)

    Tuesday May 16th at 4pm (GMT)

    They are all recorded, so you can rewatch or catch-up in your own time.

  • Significantly! Our free content is created to provide support for many.

    Each Masterclass tutorial is filmed to teach specific techniques and take students on a huge journey, covering every possible aspect of wedding floristry, with Philippa explaining each step in detail. By the end of the Masterclass you will have a thorough knowledge of wedding floristry, both from a design point of view, understand sustainable techniques from the most in demand designs to significant installations, plus all the theory and management to grow a successful floristry business.

  • We think you will be very happy with the Masterclass, but if for any reason the Masterclass isn't for you, we offer a seven day money back guarantee, from the start of the Masterclass. If you would like a refund then please just email kate@philippacraddock.com and ask.